By Obtaining Information About Customer Preferences and Past Purchase Behavior

question 47

Multiple Choice

By obtaining information about customer preferences and past purchase behavior, retailers operating an electronic channel are able to: 

• A) design more secure sites for credit card users.
• B) develop faster download times.
• C) promote showrooming.
• D) respond immediately to consumer inquiries.
• E) tailor merchandise and recommendations.

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Definitions:

Product Liability

The legal liability a manufacturer or seller incurs for producing or selling a faulty product resulting in injury or harm to a consumer.

Express Warranty

A clearly stated promise or guarantee by a seller about the quality or functionality of a product.

Basis of the Bargain

The foundation or crucial terms agreed upon in a contract that are a major reason one party enters into the agreement.

Bargain

An agreement between two or more parties where each party gives something of value to the other(s) in exchange for goods, services, or other benefits.