Customers Have Two Sources of Information: Internal and External

question 67

True/False

Customers have two sources of information: internal and external.

---

Definitions:

Overhead Allocation

The process of distributing overhead costs, such as rent and utilities, to different departments or products based on a certain criteria or formula.

Cost-Based Pricing

A pricing strategy where the selling price of a product or service is determined by adding a markup to its total cost of production or acquisition.

Return on Investment

A measure of the profitability and efficiency of an investment, calculated by dividing the net profit from the investment by its original cost.

Average Assets

The mean value of a company’s assets over a given time frame, often used in financial analysis to assess asset utilization efficiency.