The Multiattribute Attitude Model Is Designed to

question 95

Multiple Choice

The multiattribute attitude model is designed to

• A) predict how a customer will evaluate a store based on its attributes and how important these attributes are to the customer.
• B) forecast inventory needs based on a multiple regression model.
• C) stratify the target market by examining customers' attributes and determine the store's or product's position in the market.
• D) modify preexisting attitudes by providing customers with a list of benefits (attributes) for shopping at a particular store or buying a particular product.
• E) shorten the buying process by highlighting the attributes that will most likely affect the buying behavior of the targeted market.

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Definitions:

Medulla

An area of the brainstem that controls vital autonomic functions such as heart rate, breathing, and blood pressure.

Thalamus

A vital brain structure acting as a relay station, channeling sensory and motor signals to and from the cerebral cortex.

Limbic System

A complex system of nerves and networks in the brain, involved with instinct and mood. It controls basic emotions and drives.

Hippocampus

A neural center that is located in the limbic system; helps process explicit memories for storage.