Which of the Following Is Not True of Changing Performance

question 90

Multiple Choice

Which of the following is not True of changing performance beliefs after a retailer gets into the customers' consideration set?

• A) A retailer should focus on improving its performance on all benefits.
• B) A change in a performance belief about an important benefit should result in a large change in customers' overall evaluations.
• C) It can get costly for a retailer to improve its performance on all benefits.
• D) Retailers must focus on improving their performance on those benefits that are important to customers in their target markets.

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Definitions:

Malanggan Rites

A series of elaborate ceremonies and the creation of intricate artworks by the people of New Ireland, Papua New Guinea, intended to honor the deceased and facilitate the transition of their souls.

Iatmul Men's

Pertaining to the male cultural practices or male-only spaces among the Iatmul people of Papua New Guinea, known for elaborate rituals and art.

Ceremonial House

A structure used for rituals and ceremonies, often within societies that have designated spaces for religious or formal communal events.

Malanggan Ceremony

A complex ritual involving carved masks and totems, celebrated by the people of New Ireland in Papua New Guinea.