Reference Groups Can Influence Buying Decisions by

question 118

Multiple Choice

Reference groups can influence buying decisions by

• A) encouraging impulse purchasing.
• B) entering into a customer's consideration set.
• C) focusing on a specific customer.
• D) enhancing a consumer's image.
• E) promoting lavish spending.

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Definitions:

Sound Waves

Sound waves traveling across air or any other form of matter, heard once they connect with a person's or an animal's auditory system.

Hertz

A unit of frequency in the International System of Units (SI) that measures the number of cycles per second of a periodic phenomenon.

Frequency

The rate at which a periodic event occurs, such as the number of complete cycles per second in a wave or the number of times a behavior is observed in a given period.

Taste Buds

Sensory organs located on the tongue that allow taste perception through the detection of chemical molecules from food.