Catherine's Is a Chain of Retail Stores Having Merchandise Assortments

question 9

Multiple Choice

Catherine's is a chain of retail stores having merchandise assortments for women over size 14. Women who meet this criterion form a

• A) consideration set.
• B) retail market segment.
• C) demographic set.
• D) reference group.
• E) subculture.

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Definitions:

Normal Capacity Hours

The amount of production or work hours that can be reasonably expected under normal conditions in a given period.

Overhead Variances

Differences between the actual overhead costs incurred and the overhead costs that were expected or budgeted.

Controllable Variance

The difference between actual expenses and budgeted expenses that management has the ability to influence or control.

Volume Variance

The difference between the budgeted and actual volume of production, affecting fixed costs per unit and overall profitability.