Which of the Following Segmentation Methods Would Be Most Appropriate

question 51

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling beach apparel?

• A) Geographic segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Benefit segmentation
• E) Personality segmentation

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Definitions:

Writing

The act, process, or practice of recording thoughts, ideas, or information by inscribing symbols or characters on a surface.

Absence

The state of being away from a place or person, or the neglect to perform a duty or requirement.

Invoice

A document issued by a seller to a buyer listing the goods or services provided, their prices, and the total amount due.

Enforceable

A legal term denoting that an agreement or contract is legally binding and can be upheld in court.