A Cruise Ship Service Specializing in Entertaining Young Adults Would

question 48

Multiple Choice

A cruise ship service specializing in entertaining young adults would most likely be using ________ as the segmentation method to attract business.

• A) a multiattribute model
• B) geographic segmentation
• C) benefit segmentation
• D) psychographic segmentation
• E) demographic segmentation

Explore the role of physical attractiveness and cultural influences on mate selection and interpersonal attraction.

Grasp the significance of social identity through the concepts of in-groups and out-groups and their effects on social perception.

Analyze the effect of social and psychological factors on perceived and actual performance in different contexts.

Recognize and explain the effects of cognitive dissonance in decision-making and attitude changes.

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Definitions:

Per Capita Income

The average income earned per person in a given area in a specified year, often used to measure economic well-being.

Demand

The total quantity of a good or service that consumers are willing and able to purchase at a given price in a given time period.

Cable Television

A system of delivering television programming to paying subscribers via radio frequency signals transmitted through coaxial cables or digital light pulses through fiber-optic cables.

Per Capita Income

A measure of the average income earned per person in a certain area, such as a country or city, calculated by dividing the area's total income by its population.