Which of the Following Segmentation Methods Would Be Most Appropriate

question 34

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling laptops mainly targeting college students?

• A) Geographic segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Benefit segmentation
• E) Personality segmentation

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Definitions:

Supporting Services Expenses

Costs incurred for activities that assist the core operations of a business but do not directly contribute to production.

Journal Entry

A recording in the accounting ledger that represents a single transaction and its effect on the accounts, consisting of at least one debit and one credit.

Not-for-Profit

Organizations that operate for purposes other than generating profit, investing income back into their missions and activities to benefit society or specific groups.

Statement of Financial Position

A financial statement detailing an organization's assets, liabilities, and equity at a specific point in time; another term for a balance sheet.