The Main Game, a Retail Store, Appeals to People Who

question 24

Multiple Choice

The Main Game, a retail store, appeals to people who enjoy role-playing games. The store carries games, books, and has a play area where fans can meet and play against one another. The store mainly targets people who enjoy adventure and games. Therefore, the store is using ________ as the scheme for classifying its target market.

• A) geodemographic segmentation
• B) demographic segmentation
• C) lifestyle segmentation
• D) geographic segmentation
• E) benefit segmentation

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Definitions:

Dialogue

A conversation between two or more people as a feature of a book, play, or movie, or a discussion aimed at reaching an understanding or resolution.

Persuasion Principle

A concept in social psychology that refers to the methods used to change people's beliefs, attitudes, or behaviors.

Social Proof

A psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.

Linguistic Style

A person’s characteristic speaking pattern.