Stacy's Is a Popular Convenience Store

question 87

Multiple Choice

Stacy's is a popular convenience store. It notices that most of its customers visit the store during the week to shop for products such as milk and fruit. Therefore, it maintains sufficient stock of these products. Which of the following segmentation methods is the store using?

• A) Geographic segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Psychographic segmentation
• E) Personality segmentation

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Definitions:

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