________ Is the Segmentation Method That Uses Multiple Variables to Identify

question 38

Multiple Choice

________ is the segmentation method that uses multiple variables to identify customers in the target segment according to their benefits sought, lifestyles, and demographics.

• A) Hedonic need identification
• B) Buying situation segmentation
• C) Composite segmentation
• D) Multiattribute model
• E) Trickle-down approach

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Definitions:

Elderly Female

Adult females who are in the advanced years of their life, typically categorized as being aged 65 and above.

Physical Exam

is a comprehensive assessment carried out by a healthcare professional to evaluate the general state of health and detect any signs of disease or abnormalities.

Spouse Present

The condition in which one's marital partner is physically in the same location or situation.

Yellow Tinge

A discoloration often seen in the skin or eyes, which may indicate jaundice and liver or gallbladder problems.