Tires Plus Is a Store That Specializes in Auto Maintenance

question 11

Multiple Choice

Tires Plus is a store that specializes in auto maintenance and tires. After making sure that it is in the consumers' consideration set, Tires Plus, can ________ to increase the chances that the consumer will select its store for a visit.

• A) offer free fluid checks with each oil change as a new benefit
• B) focus its resources by limiting itself to one advertising medium
• C) use a vertical marketing system
• D) implement a price skimming strategy
• E) focus only on the customers' utilitarian needs

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Definitions:

Reproductive Success

The passing of genes onto the next generation in a way that they too can pass those genes on, a crucial component of natural selection and evolutionary fitness.

Direct Food Benefit

Direct Food Benefit refers to the immediate advantage obtained from consuming food, including nutritional intake necessary for survival, growth, and health maintenance.

Sexual Cannibalism

A behavior in which one mating partner (typically the female) consumes the other after or during mating.

Spermatophore

A capsule or mass created by males of various species containing sperm cells that is transferred to the female's reproductive tract.