Retailer Loyalty Can Be Increased by

question 99

Multiple Choice

Retailer loyalty can be increased by

• A) rewarding customers for frequent purchases.
• B) offering only private-label brands.
• C) decreasing customers' importance weights.
• D) encouraging cross-shopping.
• E) offering alternatives for customers' preferred brands.

---

Definitions:

Terms of Agreement

The conditions and stipulations determined by parties involved in a contract or agreement.

Outside Options

Alternatives available to negotiating parties if current negotiations fail, affecting their bargaining power.

Non-Strategic View

A perspective that does not involve long-term planning or consideration of competitive positioning.

Terms of Agreement

A set of conditions and stipulations agreed upon by parties entering a contract or negotiation.