Beall's Is a Chain of Department Stores That Operates All

question 98

Multiple Choice

Beall's is a chain of department stores that operates all over Florida. After serving Florida for 100 years, Beall's has learned that different merchandise is needed in order to satisfy the different needs of the customers who live in different regions of the state. Which form of retail market segmentation does Beall's use?

• A) Consideration set
• B) Mass-market theory
• C) Geodemographic segmentation
• D) Buying situation segmentation
• E) Multiattribute attitude model

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