Which of the Following Segmentation Methods Would Be Most Appropriate

question 46

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling children's apparel?

• A) Geographic segmentation
• B) Buying situation segmentation
• C) Demographic segmentation
• D) Benefit segmentation
• E) Personality segmentation

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Definitions:

Rebate

A partial refund to someone who has paid too much money for tax, rent, or utility.

Auction Without Reserve

A type of auction in which the item for sale will be sold regardless of the price since there is no minimum bidding threshold set.

Diamond Ring

A piece of jewelry featuring a diamond set into a ring, often used as a symbol of commitment or status.

Bilateral Contract

A mutual agreement between two parties where each promises to perform an act in exchange for the other's act.