The Main Game, a Retail Store, Appeals to People Who

question 24

Multiple Choice

The Main Game, a retail store, appeals to people who enjoy role-playing games. The store carries games, books, and has a play area where fans can meet and play against one another. The store mainly targets people who enjoy adventure and games. Therefore, the store is using ________ as the scheme for classifying its target market.

• A) geodemographic segmentation
• B) demographic segmentation
• C) lifestyle segmentation
• D) geographic segmentation
• E) benefit segmentation

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Definitions:

Stressors

Factors or conditions that induce stress in an individual or system.

Carcinogens

Substances or agents that can cause cancer by altering cellular metabolism or damaging DNA directly in cells.

B Lymphocytes

A type of white blood cell of the lymphocyte subtype, which plays a significant role in the immune system by producing antibodies to fight infections.

Bacterial Infections

Diseases caused by harmful bacteria entering the body and multiplying, potentially leading to illness.