The Mattress Firm Sells Mattresses, Pillows, Sound Machines, and Other

question 32

Multiple Choice

The Mattress Firm sells mattresses, pillows, sound machines, and other items that enhance sleep. The store is popular because many people do not enjoy a full night's sleep, and the Mattress Firm offers products that promise comfortable sleep. Therefore, the Mattress Firm is using ________ as the scheme for defining its target segment.

• A) benefit segmentation
• B) demographic segmentation
• C) geographic segmentation
• D) lifestyle segmentation
• E) geodemographic segmentation

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Definitions:

Gatekeepers

Individuals or policies that control access to information, resources, or decision-making processes within an organization.

Owned Content

encompasses materials like videos, articles, and social media posts that are produced and controlled by an organization or individual for branding and marketing purposes.

Earned Media

Publicity gained through promotional efforts other than paid advertising, such as word-of-mouth, reviews, and media coverage.

Cord-cutting Trend

The trend of consumers cancelling or forgoing traditional cable or satellite television services in favor of streaming or internet-based services.