________ Is the Segmentation Method That Uses Multiple Variables to Identify

question 38

Multiple Choice

________ is the segmentation method that uses multiple variables to identify customers in the target segment according to their benefits sought, lifestyles, and demographics.

• A) Hedonic need identification
• B) Buying situation segmentation
• C) Composite segmentation
• D) Multiattribute model
• E) Trickle-down approach

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Definitions:

Emergent Property

A property or quality that arises as an effect of complex interactions and interdependencies among components within a system, which cannot be predicted solely from knowledge of the individual parts.

Independent Variable

The variable in an experiment that is manipulated or changed to observe its effect on the dependent variable.

Dependent Variable

In an experiment, a variable presumed to be influenced by the independent variable being tested.

Experimental Group

In scientific research, the group of subjects that receive the treatment or condition being tested.