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What are the four criteria used for evaluating retail market segments?
Well-being
The state of being comfortable, healthy, or happy; often considered in terms of physical, psychological, and social aspects.
Economic Theory
A set of principles and concepts that helps to explain economic behavior and predict future patterns.
Competitive Situation
A market scenario in which multiple businesses offer similar products or services and compete for the same customers.
Lacks Competition
Lacking competition refers to market situations where limited or no rival firms exist, often leading to less favorable outcomes for consumers.
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