A Retailer That Uses an Everyday Low Pricing (EDLP)policy

question 63

Multiple Choice

A retailer that uses an everyday low pricing (EDLP) policy:

• A)relies upon coupons to persuade customers to return to their stores.
• B)creates low prices through the use of sales promotions.
• C)will invest more in weekly newspaper advertising than supermarkets that use a hi-lo pricing strategy.
• D)is attempting to limit the customer information search to the retailer's offering.
• E)uses a fluctuating pricing strategy on nonfood items.

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