After Making Sure That Its Store Is in the Consumer's

question 104

Multiple Choice

After making sure that its store is in the consumer's consideration set,Tires Plus,a store that specializes in auto maintenance and tires can _____ to increase the chances that the consumer will select its store for a visit.

• A)offer free fluid checks with each oil change as a new benefit
• B)focus its resources by limiting itself to one advertising medium
• C)use a vertical marketing system
• D)implement a price skimming strategy

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Definitions:

Crowdsourcing

The process of gathering ideas, information, or content by requesting contributions from a broad audience, usually through the internet.

Analytics

The systematic analysis of data or statistics, often using advanced methods to extract insights for decision-making or optimization.

Meaningful Patterns

Recognizable arrangements or sequences that have significance or give insight into a particular phenomenon or data set.

Crowdsourcing

Involves obtaining ideas, services, or content by soliciting contributions from a large group of people, especially from an online community.