The Segmentation Scheme Best Described by "Birds of a Feather

question 66

Multiple Choice

The segmentation scheme best described by "birds of a feather flock together" is:

• A)Buying situation
• B)Demographic
• C)Geographic
• D)Geodemographic
• E)Lifestyle

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Definitions:

DSM-IV

The Diagnostic and Statistical Manual of Mental Disorders, 4th Edition, a manual published by the American Psychiatric Association detailing diagnostic criteria for mental disorders.

Anorexia Nervosa

An eating disorder characterized by an abnormally low body weight, fear of gaining weight, and a distorted perception of weight or shape.

Lifetime Prevalence

The proportion of individuals in a population who have ever had a specific disorder at any time in their lives up to the point of assessment.

Bulimia Nervosa

An eating disorder characterized by episodes of binge eating followed by compensatory behaviors like vomiting, fasting, or excessive exercise to prevent weight gain.