Which of the Following Segmentation Methods Would Be Most Appropriate

question 12

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling beach apparel?

• A)Geographic
• B)Buying situation
• C)Demographic
• D)Benefit
• E)Personality

---

Definitions:

Funeral Expenses

Costs associated with the burial or cremation and memorial services of a deceased individual.

Situational Loss

The experience of loss associated with a specific situation or life event, such as job loss or the end of a relationship, impacting an individual's wellbeing.

Downsized

Reduced in size, scope, or scale, often referring to companies or organizations that have reduced their workforce to cut costs.

Unemployed

The state of not having a job despite being willing and able to work.