There Are Certain Criteria That a Retail Store Can Use

question 80

Multiple Choice

There are certain criteria that a retail store can use for evaluating whether a retail market segment is a viable target market.A health food store wants to use benefit segmentation.Which criterion is it MOST likely to meet if it follows this segmentation strategy?

• A)Accessibility
• B)Identifiability
• C)Flexibility
• D)Actionability
• E)Market size

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Definitions:

Repression

A defense mechanism where unwanted thoughts and desires are unconsciously pushed out of conscious awareness.

Resistance

In psychology, an individual's unconscious defense mechanisms that hinder the progress of therapy or change by opposing the uncovering of unconscious material.

Systematic Desensitization

A behavior therapy technique used to reduce phobias and anxieties by gradually exposing individuals to the feared object or situation while teaching relaxation strategies.

Free-Associate

The psychoanalytic process of spontaneously expressing thoughts, feelings, or impulses without censorship, often revealing unconscious material.