Why Do Retailers Use Composite Segmentation

question 18

Multiple Choice

Why do retailers use composite segmentation?

• A)Benefit segmentation does not identify the customers' needs.
• B)Geographic segmentation creates an unmanageable retail market.
• C)Demographic and geographic segmentation identifies customers but not their needs.
• D)Demographic segmentation makes it impossible to attract people who do not fit into the demographic categories used.
• E)Benefit segmentation requires the application of complex statistical forecasting.

---

Definitions:

Employee Involvement

The degree to which employees are encouraged to share their ideas and contribute to decision-making processes in an organization.

Henri Fayol

A French engineer and scholar who developed a general theory of business administration and is known for his 14 principles of management.

Computer Company

A business entity that specializes in the development, manufacturing, and sale of computers, computer components, and software.

Retired Army General

A former high-ranking military officer who has concluded their service and often brings leadership, strategic planning, and disciplined operational perspectives to civilian roles.