The Multi-Attribute Attitude Model Is Designed To

question 124

Multiple Choice

The multi-attribute attitude model is designed to:

• A)predict how a customer will evaluate a store based upon its attributes and how important these attributes are to the customer.
• B)forecast inventory needs based on a multiple regression model.
• C)segment the target market by examining customers' attributes and determine the store's or product's position in the market.
• D)modify preexisting attitudes by providing customers with a list of benefits (attributes)for shopping at a particular store or buying a particular product.
• E)shorten the buying process by highlighting the attributes that will most likely affect the buying behavior of the targeted market.

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