Which of the Following Is NOT True in Describing Changing

question 98

Multiple Choice

Which of the following is NOT true in describing changing performance beliefs after getting into the consideration set?

• A)A retailer should improve its performance on all benefits.
• B)A change in a performance belief about an important benefit should result in a large change in customers' overall evaluations.
• C)It is costly for a retailer to improve its performance on all benefits.
• D)Retailers must focus on improving their performance on those benefits that are important to customers in their target markets.

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Definitions:

Markdown

A reduction from the original or previous selling price of an item.

Timing

The selection of an appropriate or opportune time for an action, event, or decision, particularly in marketing or business contexts.

Current Trends

The latest developments or movements that are gaining popularity or influence in a particular field or industry.

Retailing

The process through which companies sell products and services to consumers for their personal or family use.