What Type of Consumer Decision-Making Process Will MOST Likely Result

question 59

Multiple Choice

What type of consumer decision-making process will MOST likely result in an impulse buy?

• A)Extended problem solving
• B)Habitual decision making
• C)Impulsive problem solving
• D)Limited problem solving
• E)Psychological problem solving

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Definitions:

Decision Variables

Variables that represent choices available to a decision-maker in optimization problems.

Objective

A specific, measurable goal or target that an individual, team, or organization aims to achieve within a set timeframe.

Constraints

Limitations or restrictions that define the parameters within which a system or process must operate.

Government Program

An initiative sponsored by a governmental entity designed to achieve specific goals such as improving public welfare, supporting economic development, or enhancing education.