Which of the Following Segmentation Methods Would Be Most Appropriate

question 55

Multiple Choice

Which of the following segmentation methods would be most appropriate for a retailer selling fishing tackle and bait?

• A)Personality
• B)Buying situation
• C)Demographic
• D)Benefit
• E)Lifestyle

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Definitions:

Biophysical Developmental Theories

Theories that explain human growth and development based on biological and physical processes.

Cognitive Development

The process by which individuals perceive, think, and gain understanding of their world through the interaction and influence of genetic and learned factors.

Physical Body

The material or biological aspect of a person, encompassing their physical structure and organ systems.

Cognitive Development

Cognitive development refers to the progression and changes in cognitive abilities and processes, such as thinking, reasoning, problem-solving, and memory, throughout a person's life.