Why Do Retailers Use Composite Segmentation

question 18

Multiple Choice

Why do retailers use composite segmentation?

• A)Benefit segmentation does not identify the customers' needs.
• B)Geographic segmentation creates an unmanageable retail market.
• C)Demographic and geographic segmentation identifies customers but not their needs.
• D)Demographic segmentation makes it impossible to attract people who do not fit into the demographic categories used.
• E)Benefit segmentation requires the application of complex statistical forecasting.

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Definitions:

DuPont Cellophane

A branded version of cellophane, originally developed and marketed by the DuPont company, used for packaging and other applications.

Sherman Act

A landmark U.S. legislation passed in 1890 aimed at promoting competition among businesses by prohibiting monopolies and restrictive trade practices.

Standard Oil Case

A landmark U.S. legal case from 1911 that resulted in the breakup of the Standard Oil Company due to its monopolistic practices.

DuPont Cellophane

A thin, transparent sheet made of regenerated cellulose, historically developed and branded by DuPont.