The Following Information Is Available for Some of Branson's Segments

question 7

Essay

The following information is available for some of Branson's segments (all amounts are in millions):
$$\begin{array} { | l | l | l | l | } \hline & \text { North America } & \text { Asia } & \text { Central America } \\\hline \text { Segment sales } & \$ 5,190 & \$ 750 & \$ 2,350 \\\hline \text { Segment operating income } & 1,494 & 273 & 1,127 \\\hline \text { Segment average assets } & 4,700 & 541 & 1,382 \\\hline\end{array}$$ a. Determine the segment return on assets for each geographic segment.
b. Comment on the results. How do the segments compare with respect to profitability?

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Definitions:

Arbitration

A process where a dispute is resolved by an impartial third party whose decision the involved parties agree to accept.

Precedent

A tool used by judges to make rulings on cases on the basis of key similarities to previous cases.

Arbitration

A method of dispute resolution where an impartial third party (the arbitrator) makes a decision to resolve the issue, which is usually binding on the parties.

Law

A system of rules that are created and enforced through social or governmental institutions to regulate behavior.