The Following Segment Information Is Available for the Three Regions

question 77

Essay

The following segment information is available for the three regions of the country in which Fresh Snacks, Inc. does business (all amounts are in millions):
$$\begin{array} { | l | c | c | c | } \hline & \text { Midwest } & \text { West } & \text { Sauth } \\\hline \text { Segment operating income } & 120 & 380 & 75 \\\hline \text { Segment average assets } & 310 & 782 & 103 \\\hline\end{array}$$ a. Determine the segment return on assets for each geographic segment.
b. Comment on the results. How do the segments compare with respect to profitability?

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Definitions:

Alertness

The state of being watchful and prompt to meet danger or emergency, or to discover and avoid errors.

Neurochemical Properties

Characteristics and behaviors of the chemicals in the nervous system that influence brain function and behavior.

Nicotine

A potent chemical found in tobacco plants that acts as a stimulant and is highly addictive, commonly consumed through smoking cigarettes.

Cocaine

A powerful stimulant drug derived from the leaves of the coca plant, which can cause intense high and is highly addictive.