A Business Segment Is a Part of a Company That

question 116

True/False

A business segment is a part of a company that is separately identified by its products or services, or by the geographic market it serves.

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Definitions:

Franchise

A type of license purchased by a franchisee from an existing business called a franchisor to allow them to trade under the name of that business.

Marketing

The action or business of promoting and selling products or services, including market research and advertising.

Brand

The identity of a product, service, or company, shaped by perceptions, designs, and messages to differentiate it in the market.

Freemium Revenue Model

Mixing free (mainly web-based) basic services with premium or upgraded services.