The Following Information Is Available for Some of Branson's Segments

question 7

Essay

The following information is available for some of Branson's segments (all amounts are in millions):
$$\begin{array} { | l | l | l | l | } \hline & \text { North America } & \text { Asia } & \text { Central America } \\\hline \text { Segment sales } & \$ 5,190 & \$ 750 & \$ 2,350 \\\hline \text { Segment operating income } & 1,494 & 273 & 1,127 \\\hline \text { Segment average assets } & 4,700 & 541 & 1,382 \\\hline\end{array}$$ a. Determine the segment return on assets for each geographic segment.
b. Comment on the results. How do the segments compare with respect to profitability?

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Definitions:

Managers

Individuals responsible for controlling or administering all or part of a company or similar organization.

Manage Conflict

The process of identifying and addressing differences that arise in a group, aiming to reach an agreement or solution.

Assertive

Exhibiting confidence and directness in stating needs or opinions without being aggressive.

Competitor

Someone who manages conflict by being competitive and pushing ideas and solutions on others.