Positioning Is the Process of

question 22

Multiple Choice

Positioning is the process of

• A) acquiring a lease for a retail store in a region.
• B) creating and supporting a clear and distinct retailer image.
• C) finding a retail location site.
• D) negotiating the percentage-of-sales payment to the mall owners.
• E) performing a situation audit.

---

Definitions:

Psyche

Refers to the human mind or soul, as a fundamental part of individual's mental and emotional state or wellbeing.

Logos

In rhetoric, logos refers to an appeal to logic, where arguments are made using reasoned discourse. In branding, it's the symbolic representation of a company or product.

Mind

The set of cognitive faculties that enables consciousness, perception, thinking, judgement, and memory; the non-physical substance or phenomenon associated with the brain.

Determinism

The philosophical doctrine that all events, including moral choices, are determined completely by previously existing causes.