Consider the Implicit Association Test in Which People Are Asked

question 120

Multiple Choice

Consider the Implicit Association Test in which people are asked to categorize words as well as Caucasian/African-American names. If you were to design a similar measure to assess implicit associations related to age, and more specifically, implicit negative beliefs about older people, which pattern of results might your IAT produce to indicate such ageism?

• A) Participants report that they like younger-sounding names (e.g., Dylan, Carter) more than older-sounding names (e.g., Gladys, Sydney).
• B) Participants take longer to pair positive words with older-sounding names and negative words with younger-sounding names than vice versa.
• C) Participants primed with words related to old age (e.g., "Florida," "Bingo," "wheelchair") internalize stereotypes regarding the elderly and demonstrate slower reaction times to the categorization tasks.
• D) Participants are quicker to recognize and categorize photos of young faces than photos of older faces.

---

Definitions:

Cultures

The shared values, traditions, norms, customs, arts, history, folklore, and institutions of a group of people.

Communication

The process of transferring information, ideas, and feelings between individuals or groups, through various methods and channels.

360-Degree Feedback

A feedback process where an employee receives confidential, anonymous feedback from the people working around them.

Multi-Company Assessment

Multi-company assessment involves evaluating the practices, performance, and strategies of various companies, often used for benchmarking or competitive analysis.