A ________ Is a Growth Opportunity Directed Toward Existing Customers

question 60

Multiple Choice

A ________ is a growth opportunity directed toward existing customers using the retailer's present retailing format.

• A) market expansion growth opportunity
• B) market penetration growth opportunity
• C) retail format development growth opportunity
• D) wholesale format development growth opportunity
• E) diversification growth opportunity

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Definitions:

Triangulation

A method used in research to cross-validate data through the use of multiple data sources, methods, investigators, or theories.

Garbology

The study of a community or culture by analyzing its waste to understand its habits and behaviors.

Covert Observations

Observing subjects without their knowledge for research or information-gathering purposes.

Slash-And-Burn Agriculture

A method of farming that involves cutting and burning plants in a forest or woodland to create fields.