A ________ Involves Using the Retailer's Existing Retail Format in New

question 8

Multiple Choice

A ________ involves using the retailer's existing retail format in new market segments.

• A) market expansion growth opportunity
• B) market penetration growth opportunity
• C) diversification growth opportunity
• D) wholesale format development growth opportunity
• E) retail format growth opportunity

---

Definitions:

Transformation

A thorough or dramatic change in form or appearance.

Social Change

The significant alteration of social structure and cultural patterns through time.

Demographic Factors

Characteristics of a population used in social science studies, such as age, gender, income level, education, and ethnicity.

Political Regime

The form of government or a set of rules, cultural or social norms, that regulate the operation of a government or institution and its interactions with society.