Why Would a Discount Store Have a Lower Gross Margin

question 68

Multiple Choice

Why would a discount store have a lower gross margin percent than a jewelry store?

• A) Discount stores are only beginning to explore gross margin in pricing decisions.
• B) Jewelry stores cannot offer the variety that discount stores offer.
• C) Discount stores traditionally do not profit as well as jewelry stores.
• D) Discount stores have a lower priced merchandise strategy.
• E) Discount stores have a higher cost of goods sold.

Comprehend the strategies for enhancing customer satisfaction through services such as warranties and speedy delivery.

Acknowledge the effect of service quality on customer expectation and salesperson success.

Understand the significance of account penetration and how it affects sales effectiveness.

Understand the continuous nature of the selling process and its consequences for relationship building with key accounts.

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Definitions:

Freud

An Austrian neurologist named Sigmund Freud introduced psychoanalysis, a therapeutic approach aimed at treating mental health issues through discussions between a psychoanalyst and their patient.

Thanatos

A concept in psychoanalytic theory referring to an instinctual drive towards death or self-destruction.

Coping Strategies

Techniques or methods that individuals use to manage or mitigate stressful or difficult situations.

Gender Difference

Variabilities in characteristics, behaviors, or attitudes between males and females, often influenced by biological, social, and cultural factors.