When Message Recipients Use Central Route Processing,which of the Following

question 17

Multiple Choice

When message recipients use central route processing,which of the following will be true?

• A)Difficult messages will be more persuasive than easily learned messages.
• B)Memorable messages will be more persuasive than forgettable ones.
• C)Weak messages will engender more favorable responses than strong messages.
• D)Elaboration of message content will be objective and unbiased.

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Definitions:

Modigliani

Refers to Franco Modigliani, an Italian-American economist known for his work on corporate finance, the Modigliani-Miller theorem, and the life-cycle hypothesis of saving.

Developed

Pertains to countries that have a high level of industrialization, a high standard of living, and a well-established economic structure.

Evaluating Mutual Funds

The process of assessing the performance, management, and investment strategies of mutual funds to determine their suitability for an investor.

Rank Portfolios

The process of arranging portfolios in order according to a certain criterion, such as return or risk.