Which Factor Has the Biggest Impact on Whether or Not

question 67

Multiple Choice

Which factor has the biggest impact on whether or not there will be a primacy or recency effect in persuasion?

• A) Time
• B) Source credibility
• C) Source likeability
• D) Number of sides presented

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Definitions:

Selective Perception

Process of seeing, hearing, or making sense of the world around us based on such factors as our personality, beliefs, attitudes, hopes, fears, and culture, as well as what we like and do not like.

Punctuation

Process of making sense out of stimuli by grouping, dividing, organizing, separating, and categorizing information.

Thin Slicing

Observing a small sample of someone’s behavior and then making a generalization about what the person is like, based on that sample.

Predicted Outcome Value Theory

A theory in interpersonal communication suggesting the initial interactions between individuals are used to predict the future value of the relationship, influencing whether interactions will continue.