Which of the Following Concerning the Use of Fear Appeals

question 27

Multiple Choice

Which of the following concerning the use of fear appeals is not supported by research?

• A) Fear appeals may motivate change by increasing the incentive to think carefully about the arguments in the message.
• B) Fear appeals are generally less effective than messages that do not provoke fear.
• C) Fear appeals are most effective when they include specific information on how to avoid the threat.
• D) Fear arousal may reduce the ability of already fearful message recipients to carefully process a message.

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Definitions:

Running Shoes

Footwear specifically designed to support and enhance the performance of runners, offering various features dedicated to different running styles and surfaces.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price, over a specific period.

Advertising Campaign

A series of advertisement messages that share a single idea and theme intended to market a product or service.

Price Elasticity of Demand

Gauging the sensitivity of the amount of a product consumers want to buy when its price changes.