Your Friend Is Thinking of Purchasing a Self-Help Weight-Loss CD

question 121

Multiple Choice

Your friend is thinking of purchasing a self-help weight-loss CD that promises its effects through subliminal persuasive messages embedded in the music.What should you tell her research shows about the effectiveness of such programs?

• A)Such programs are very effective.
• B)Such programs are somewhat effective,depending on the person.
• C)No solid evidence exists to support such programs.
• D)Subliminal messages work more effectively through visual (DVD)media than audio (CD)media.

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Definitions:

Inelastic Demand

A situation in which the demand for a product or service is relatively unaffected by changes in price.

Car Repair Shop

An establishment where automobiles are repaired by auto mechanics, offering services from routine maintenance to more extensive repairs.

Intangibility

A characteristic of services that makes them unable to be seen, touched, or quantified before they are purchased and used.

Service Inconsistency

The variation in the quality or level of service provided to customers over different instances of service delivery.