People High in Need for Cognition Are

question 92

Multiple Choice

People high in need for cognition are

• A)more likely to process a message along the central route.
• B)most persuaded by image-oriented appeals.
• C)more likely to agree with a message if they are in a good mood.
• D)more persuaded by the reputation and appearance of the source.

---

Definitions:

Direct Labor Rate

The hourly wage paid to workers who are directly involved in the production of goods or services.

Production Budget

A financial plan that estimates the number of units to be produced in a future period, factoring in sales forecasts and inventory requirements.

Master Budget

A comprehensive financial planning document that consolidates all of a company's budgets for sales, production, direct materials, direct labor, overhead, administrative, and other expenses.

Direct Labor

Wages and salaries for employees who are directly involved in producing goods or providing services.