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Levine and others (2005) conducted an experiment in which a "jogger" was wearing a t-shirt that was either the same as the participant's favorite soccer team, the t-shirt of a rival team, or a neutral t-shirt.The "jogger" fell in front of the participant, appearing to sustain an injury.Participants were
Diffusion
The mechanism through which an inventive idea is transmitted over time through selected routes among members of a societal system.
Complex Innovations
Advanced, intricate changes or improvements in processes, products, or systems that often require significant understanding and adaptation.
Diffusion
The method whereby a new idea is spread via specific pathways over a period among individuals within a social network.
Trialability
Refers to the extent to which an innovation can be tested or experimented with on a limited basis before making a full-scale adoption decision.
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