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Jim thinks it would be funny to replace Dwight's regular after-work pitcher of beer with non-alcoholic brew without telling him.Research suggests that after drinking this pitcher, Dwight would
Marketing Analyst
A professional who studies market conditions, trends, and consumer behaviors to help businesses make informed decisions about product development, pricing, and promotion.
Zero Moment
The critical moment when a consumer decides to research a product online before making a purchase, emphasizing the importance of online presence.
Digital Device
An electronic device that can receive, store, process, or send digital information.
Potential Purchase
Refers to an item or service a customer is considering buying.
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