When Making a Good Markdown Decision, a Retailer Should

question 55

Multiple Choice

When making a good markdown decision, a retailer should

• A) work closely with its vendors and share the financial burden of the markdowns.
• B) only trust its own tastes and intuitions when stocking merchandise.
• C) rely exclusively on computer software designed for optimal pricing.
• D) consider only the rules-based approach because it has proven its reliability.
• E) look to limit markdowns as they hinder customer loyalty.

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