A Travel Brochure Shows That a Couple Can Buy a Round

question 23

Multiple Choice

A travel brochure shows that a couple can buy a round trip ticket to Orlando, a three-day pass to Disney World, car rental for four days, and hotel accommodations for 5 nights for $1200 per person. These services are more expensive when availed individually. This offer is an example of

• A) price lining.
• B) psychological pricing.
• C) bait and switch bundling.
• D) price bundling.
• E) conjoint pricing.

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Definitions:

Cash Account

A financial account where cash transactions are recorded, showing the cash inflows and outflows for a person or business.

Bank Reconciliation

The method of aligning the balance in a company's financial records for a cash account with the relevant details on a bank statement.

Deposits in Transit

Funds that have been received and recorded by a business but not yet processed or acknowledged by the bank.