Examlex
________ is the practice of pricing certain items lower than normal to increase customers' traffic flow or boost sales of complementary products.
AIDA Message
An acronym for Attention, Interest, Desire, and Action, used as a guideline for creating persuasive messages in marketing.
Selling Points
The most appealing aspects of a product or service.
Benefits
Specific benefits that consumers can gain from a product's features being marketed.
AIDA Model
A marketing model that outlines the customer journey through Attention, Interest, Desire, and Action.
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